Scaling Profitably for Her Juice Bar with Meta Ads

Her Juice Bar approached Branderah with the goal of increasing online sales through Meta Ads. As a growing wellness brand, they needed performance-driven advertising that could reach new audiences while maintaining healthy margins.

Client name

2025

Year

Health & Beauty

Industry

Background & Challenge

Her Juice Bar approached Branderah with the goal of increasing online sales through Meta Ads. As a growing wellness brand, they needed performance-driven advertising that could reach new audiences while maintaining healthy margins.

The client had limited clarity around cost-efficiency and no clear benchmarks for performance. Our job was to drive profitable conversions and establish a scalable ad strategy that would maximize every dollar spent.

Objectives

  • Achieve a minimum ROAS of 200%
  • Keep CPC (Cost Per Click) under $5
  • Maintain a monthly ad budget under $15,000
  • Increase visibility, clicks, and online purchases across Meta platforms

What We Did

  • Audit & Restructure: We evaluated the existing campaign structure and rebuilt it for optimization. This included audience refinement, interest-based segmentation, and new creatives.
  • Sales Funnel Integration: We implemented custom conversion tracking to monitor performance accurately at each stage.
  • Creative Strategy: We tested multiple visuals and hooks to determine the highest-performing messages and formats.
  • Daily Optimization: Adjustments were made consistently—pausing underperformers, reallocating budget, and testing variations for better results.

Results: 3 Months of Growth

May 1 – July 31, 2025

  • Total Ad Spend: $39,161.81
  • Total Sales Generated: $79,251.60
  • ROAS: 202%
  • CPC: $1.11
  • Impressions: 1.97M
  • Clicks: 35,394

These results were not just spikes—they reflected stable and sustainable growth over the entire 3-month period.

Monthly Snapshot (July 2025)

  • Impressions: 726,507
  • Clicks: 13,264
  • Conversions: $34,471.43
  • ROAS: 230%
  • Avg CPC: $1.13
  • Ad Spend: $14,954.80

Our strategy delivered a 30% performance improvement month-over-month, surpassing all client-set benchmarks and allowing us to scale confidently into Q4.

Client Impact

“We’ve seen real growth—not just in numbers, but in confidence"

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Client's words

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