‍About the Brand

By Numbers is a modern, data driven insights brand built on clarity, objectivity, and verifiable facts. They avoid speculation and focus on delivering clean, credible, evidence based analysis. Their visual identity needed to reflect that same trust and precision.

The Challenge

The client wanted a complete rebrand that feels authoritative, minimalist, and editorial. They were inspired by publications such as The Economist and Financial Times and wanted a visual system that communicates intelligence without feeling overly corporate.

They also needed a flexible identity that works across
• digital dashboards
• reports and long form content
• social graphics
• business stationery
• branded merchandise

Our Approach

We started with exploratory sketches and logo studies to interpret the brand’s analytical nature visually. This moved into refined digital concepts that emphasised structure, balance, and simplicity, leading to the approved logo system.

From there, we built a complete identity system featuring
• A structured, modern logo with strong geometric lines
• A sophisticated blue palette including Prussian Blue, Dusk Blue, and Dusty Denim for credibility and calm authority
• A dual type system with Unna for editorial weight and Inter for digital clarity
• A modular pattern system used in stationery, digital UI, and branded items
• High fidelity mockups showing real world applications across notebooks, mugs, signage, tote bags, and corporate stationery

The Result

By Numbers received a clean, intelligent visual identity that enhances their authority and supports their mission of delivering fact driven insights. The final system is
• modern and minimal
• credible and research focused
• highly adaptable across digital and print
• reflective of the brand’s analytical ethos

This rebrand positioned By Numbers as a trusted source of objective information and created a cohesive foundation for future content, reports, and digital products.

Conclusion

By Numbers now has a cohesive, professional identity system that elevates credibility and strengthens communication across all brand touchpoints. The design system is flexible enough for dashboards, reports, editorial content, and merchandise, allowing the brand to scale confidently.

If you want your brand to look sharper, clearer, and more authoritative, Branderah can build a visual identity that strengthens trust and positions you as a leader in your space.
Book a consultation to begin your brand transformation.