From zero online presence to high-intent inbound leads — a local ads breakthrough for a family-owned glass installation business.

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The challenge

Vitrerie Landry et Fils, a family-run glass installation company, had no prior online advertising activity and relied solely on referrals and word-of-mouth. The goal was to generate a steady stream of qualified leads from their local area using a cold-start digital strategy — with no existing data or campaign history to build from.

With competition increasing in the local service space and more users turning to Google to find "glass installation near me," it was critical to launch a campaign that would position the brand in front of high-intent customers quickly and cost-effectively.

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Our solution

The Strategy

Branderah crafted a hyper-targeted paid search strategy focused on conversion-driven lead generation in the client’s key service areas:

- Local PPC Targeting: We implemented geo-fencing and location-specific keyword targeting to ensure ads only showed for users in nearby neighborhoods actively searching for glass-related services.

- Conversion Tracking Setup: Google Tag tracking was installed to capture phone calls and lead form submissions, allowing us to optimize based on real results.

- Mobile-First Lead Capture: Click-to-call extensions and streamlined quote request forms made it easy for users to take action directly from their devices.

- High-Intent Ad Copy: Ad headlines matched with local queries like “window repair near me” and “glass installation Montreal” boosted click-through rates and quality scores.

The Results

In just one quarter, the campaign delivered:

- 290 total leads (calls + form submissions)

- 6,940 total ad clicks

- $0.76 cost per click (CPC)

196 phone calls + 94 lead forms

This was Vitrerie Landry’s first digital campaign, and it produced a steady flow of daily leads from high-intent local searchers. With no prior history or brand recognition online, this performance exceeded expectations.

Key Outcomes

The success of this campaign demonstrated the power of localized digital advertising for service-based businesses. By aligning copy, targeting, and conversion paths with real user intent, Branderah helped Vitrerie Landry establish a scalable model for lead generation at a cost that made sense.

Ongoing campaign management focuses on:

- Keyword expansion based on top-performing terms

- Continuous ad copy testing

- Budget pacing to maintain low CPL

- Seasonal campaign adjustments

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Branderah continues to support their growth with:

- Ongoing paid ad strategy and campaign management

- Organic content direction and creative design

- Social media management

- Platform testing and new channel rollouts

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Have a local service business that needs more leads?

Let’s build something bold — info@branderah.com