Branderah’s full-funnel strategy helped Moss Up Your Life scale online revenue while improving backend performance through automation and retargeting. With clear data attribution and a holistic marketing approach, the brand is now positioned to scale profitably and sustainably.
The Sea Moss Guy partnered with Branderah to increase online sales and improve customer retention through a full-funnel digital marketing approach. The strategy combined email automation, targeted paid ads, and search visibility to drive both new and returning customers to their Shopify store.
Before the campaign, The Sea Moss Guy struggled with inconsistent ad results, low retargeting conversions, and underutilized email flows. Although the brand had a loyal customer base, its digital systems were not optimized for scale, and potential revenue from abandoned carts and email engagement was going untapped.
Klaviyo Email Marketing
- Built and optimized flows: Welcome Series, Abandoned Cart, Post-Purchase
- Launched targeted email campaigns and automations
- A/B tested subject lines and CTAs for improved open and click rates
- Result: $14,890.53 in revenue attributed to email (100% of email-attributed sales)
Meta Ads (Facebook & Instagram)
- Developed a multi-campaign structure targeting cold, warm, and hot audiences
Best performers:
- Retargeting Campaign: 55 purchases | $4,734.06
- New Sales Campaign Q1: 105 purchases | $7,915.25
Total Meta Ad Revenue (tracked): $12,649.31 from 161 purchases
Google Ads
- Launched branded and product-focused search campaigns
- Supported awareness and reinforced conversion intent
- Complemented Meta remarketing efforts
- Total Revenue: $159,917.95
- Email Revenue: $14,890.53
- Meta Ads Revenue (Tracked): $12,649.31
- Retargeting + Cold Campaigns: Delivered scalable return across audiences
- Email flows significantly improved customer retention and cart recovery
- Meta retargeting campaigns delivered strong ROAS from warm audiences
- New customer acquisition was driven by education-focused creatives and high-intent audience targeting
- Combining paid ads with optimized email flows ensured consistent touchpoints across the buyer journey
Branderah’s full-funnel strategy helped Moss Up Your Life scale online revenue while improving backend performance through automation and retargeting. With clear data attribution and a holistic marketing approach, the brand is now positioned to scale profitably and sustainably.
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I recently had the pleasure of working with Branderah, and I am beyond thrilled with the results they delivered for our business. As a growing company, we understood the importance of a strong online presence, and Branderah went above and beyond.
Reach out today — we’d love to hear from you! Let’s bring your vision to life.
