Svelte Wigs partnered with Branderah to boost online sales and brand visibility through Meta ads. We developed a results-driven campaign strategy focused on audience targeting, creative testing, and conversion optimization. The brand saw improved engagement, lower ad costs, and steady revenue growth.
A profitable Meta Ads strategy that turned a modest budget into massive return for a beauty e-commerce brand.
Svelte Wigs, a growing e-commerce brand in the beauty and haircare space, approached Branderah with a simple but ambitious goal: maximize returns from Meta advertising without overspending. Although the brand had strong product-market fit, they needed help turning ad spend into measurable revenue, especially ahead of key sales periods like Mother’s Day.
Branderah implemented a highly targeted and conversion-focused Meta Ads strategy. Our goal was to boost performance fast while laying a foundation for sustained growth. The core pillars of the campaign included:
- Smart Retargeting: We ran dynamic product ads and retargeted add-to-cart and video viewers to recover warm leads.
- Lookalike Audiences: Leveraged recent purchasers to build high-quality 1–5% LAL audiences.
- Creative Refresh: Maintained top-performing copy while rotating visuals every 3rd month to avoid fatigue.
- Seasonal Promotion: Rolled out a Mother’s Day preview with themed creatives and a small added budget.
All ads were tracked with a clear UTM framework and monitored weekly for spend efficiency and engagement trends.
In April alone, Svelte Wigs achieved extraordinary returns:
- $939.22 Total Ad Spend
- $9,260.66 in Revenue
902% ROAS
Branderah helped Svelte Wigs build an ad engine that performs and scales. The campaigns not only drove profitable revenue but created a sustainable roadmap for future promotions and seasonal pushes.
Our work now focuses on monthly creative testing, expanding winning audiences, and introducing new campaign types for even higher returns.
Need a partner who can turn ad spend into real growth?
Let’s elevate your brand next. info@branderah.com
They've been helping me for the past year with my business, and I really appreciate their services. Definitely recommended!
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