Despite data limitations, Branderah helped Life Collective Counselling stay visible during a competitive month. With ongoing strategy refinement and improved tracking, there’s strong potential to further increase bookings and scale service awareness.
A strategic shift in paid and organic social that helped a counselling brand grow smarter, not louder.
Life Collective Counselling, a modern therapy and mental wellness practice, approached Branderah to revamp their digital presence and drive meaningful engagement. While they offered highly sought-after services and had a thoughtful online presence, their ad account was underperforming and lacked strategic structure. Organic content also needed refinement to connect more consistently with their ideal audience.
They sought to increase brand visibility and drive consistent traffic to their therapy services, The goal was to use performance-driven Google and Meta campaigns to boost discovery and drive bookings through their website and JaneApp platform.
Google Ads:
- Launched Performance Max campaigns focused on different therapy services.
- Adjusted daily budgets mid-month to shift focus toward Spark and Marriage Prep Workshop.
- Connected GA4 for tracking; however, real-time booking revenue was limited due to JaneApp data restrictions in the wellness niche.
Meta Ads:
- Continued a low-budget ($5/day) brand awareness campaign targeting reach, impressions, and traffic.
- Focused on improving early-funnel awareness during a competitive auction season.
Creative & Funnel Optimization:
- Prioritized messaging around top services, which proved to perform best across all touchpoints.
- Adjusted campaigns based on auction trends and competitive seasonality.
In just one quarter, Life Collective Counselling experienced major gains in visibility and engagement:
- +97% year-over-year increase in engagement
- 11.76% engagement rate on organic content
- 240.32x ROAS on Google Search Ads
- 112.4x ROAS on Meta (Facebook & Instagram)
- 13.7x ROAS on YouTube Ads
The performance across all platforms validated the new ad and content strategy, with sustained reach and meaningful interaction from their audience.
This success positioned Life Collective Counselling as a standout provider in their niche, combining educational content, approachable design, and paid ads that brought in the right audience.
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