Branderah partnered with FFABB, a luxury furniture brand, to refine their digital presence through a strategic ad campaign and landing page optimization. The goal was to drive qualified leads and elevate brand visibility, resulting in increased engagement and improved conversion performance.
Scaling ad spend without sacrificing returns — a strategy-first performance win for Canada’s furniture favourite.
FFABB Homes, a Canadian furniture brand known for its curated and contemporary pieces, came to Branderah with a clear objective: scale their paid advertising efforts across multiple platforms without compromising profitability. While they were already active on Meta, their campaigns were underperforming, and they had yet to tap into Google or YouTube as potential revenue streams.
Their internal team lacked the bandwidth to restructure and manage paid campaigns at scale, and the brand needed a partner who could not only deliver immediate performance improvements but also build a long-term, scalable foundation for growth.
Branderah began with a full account audit of their Meta campaigns, identifying gaps in creative performance, audience segmentation, and optimization strategy. From there, a 6-week performance sprint was launched, focused on a multi-platform rollout:
- Meta (Facebook & Instagram): Creative refresh with new hooks, lifestyle imagery, and optimized copy. Cold and warm audiences were separated for more efficient spend.
- Google Search: Keyword strategy based on purchase intent, product categories, and competitor targeting. Conversion tracking and smart bidding setup.
- YouTube Ads: Short-form video creative highlighting FFABB’s craftsmanship, customer testimonials, and best-selling designs.
We also introduced a unified UTM tracking framework to better analyze performance across platforms and worked closely with the client’s in-house marketing team to align ad content with seasonal promotions and inventory shifts.
The outcome was immediate and measurable across every platform:
- 228.32x ROAS on Google Search
- 112.4x ROAS on Meta (Facebook & Instagram)
- 13.7x ROAS on YouTube Ads
- 6,920% YoY increase in Paid Search revenue
In addition, FFABB saw an increase in assisted conversions across organic and email channels due to higher brand visibility and remarketing engagement.
What began as a performance rescue evolved into a high-trust, collaborative partnership. Branderah supported FFABB Homes with:
- Monthly performance management and strategy updates
- Creative testing cycles across Meta & YouTube
- Support for seasonal campaigns and product launches
Our partnership helped FFABB not only scale ad spend but create a replicable model for new campaign rollouts, backed by real data and tailored creative.
Looking to scale your paid campaigns with strategy that converts?
Let’s build something bold — info@branderah.com
Extremely efficient and did exactly what we needed in a timely manner. I would highly recommend the service. Did a great job researching our industry and writing our ads.
Reach out today — we’d love to hear from you! Let’s bring your vision to life.
