Art Kitect offers comprehensive art programs for children, teens, and adults — from figure drawing to anime, digital art, and architecture. They partnered with Branderah to increase course enrollments by improving their website experience and launching high-performing Google Ads campaigns.
Art Kitect offers a diverse curriculum—from figure drawing and anime/manga to architecture, watercolour, digital art, and more—for all ages and skill levels. Their mission is to empower students with both traditional realism techniques and contemporary art practices. They needed a modern online presence and targeted advertising to attract new enrollments and showcase their unique offerings through Shopify and Google Ads.
Outdated website: The previous site lacked user-friendly navigation, clear class information, and mobile responsiveness—making it hard for potential students to discover programs and register.
Low digital visibility: With no targeted ad strategy, the school missed out on reaching parents, youth, and adult learners searching for creative education in Toronto.
Diverse offerings: With classes, camps, art parties, and institutional partnerships, messaging needed clarity to guide visitors to the right service.
Shopify Website Design
- Developed a clean, intuitive, mobile-first Shopify site
- Organized class offerings into distinct categories: “Art Classes,” “Art Camps,” “Art Parties,” and “Schools + Institutions”
- Enhanced visual identity with high-quality imagery and streamlined branding
- Simplified enrollment paths with prominent calls-to-action and clear registration buttons
Google Ads Campaigns
- Performed keyword research aligned with program categories
- Launched targeted search ad groups for classes, camps, parties, and workshops
- Designed campaign structure to guide users based on intent (e.g., “kids art camp Toronto” vs. “adult digital art class”)
- Implemented conversion tracking and analytics to measure sign-ups and enquiry form completions
- Optimized ongoing based on performance metrics—improving click-through rates and reducing cost-per-conversion
- Total Conversions: 73 (22 course purchases, 27 form submissions)
- Total Conversion Value: $8,617.60
- Clicks: 686
- Impressions: 14,000
- Avg. Cost-Per-Click (CPC): $1.58
- Cost-Efficient Acquisition: Achieved high conversion volume at a low CPC
- Most purchases came from website visitors driven by Google Search ads
- Form submissions supported enrollment for workshops and school programs
- Strong ad relevance and optimized landing experience contributed to high conversion rates
With a new Shopify site and a focused Google Ads strategy, Art Kitect successfully improved their digital presence, attracted new students, and generated real business growth. The results reflect the power of combining clean design with data-driven advertising.
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Very helpful and knowledgeable. Branderah is willing to meet face to face and in a timely manner. Efficient at digital marketing and is a plus to my business.
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