When The Running Store NZ came to us, their Shopify products weren’t syncing properly with Meta, and sales tracking was all over the place. We stepped in to fix their domain verification, rebuild their product catalogue, and optimize their campaigns for conversions. The result? A 7.8x return on ad spend and a fully connected e-commerce ecosystem ready to scale.

Platform: Meta Ads (Facebook & Instagram)
Industry: Sportswear / E-commerce
Objective: Increase online sales through optimized Meta ads and proper Shopify–Meta integration

Overview

The Running Store NZ approached us with a goal to scale their e-commerce sales through Meta Ads while ensuring their Shopify products synced correctly to their Meta catalogue. The brand sells premium running shoes and apparel and needed a seamless system that linked their online store, Meta Pixel events, and catalog-based dynamic ads.

When we began, their Facebook integration showed multiple domain verification errors, incomplete catalogue sync, and disjointed event tracking; all of which limited ad optimization.

Challenges

1. ‍Unverified domains:
   Multiple Shopify domains were unverified, preventing Meta from attributing events correctly.‍
2. Regional shop restrictions
3. Catalogue issues:
   The product catalogue was only partially synced, with items showing rejection or missing metadata.‍
4. Data disconnection:
   Pixel and CAPI (Conversions API) weren’t tracking all events, leading to incomplete conversion attribution and optimization limitations.

Our Solution

We implemented a structured 3-step integration and campaign rebuild strategy:

‍1. Full Shopify–Meta Integration‍

• Verified the primary domain under Meta Business Settings.
• Connected Shopify as an approved partner and ensured the website was fully recognized by Meta.
• Approved and synced all products to the catalogue (with 100% approval rate after clean-up).
• Enabled traffic permissions to ensure events from Shopify were properly tracked via Pixel and CAPI.‍‍

2. Catalogue Optimization‍

• Resolved product feed rejections and metadata issues.
• Synced approved products from Shopify’s inventory for dynamic ad use.
• Structured catalogue data for clean visibility across campaigns, improving automated delivery accuracy.

3. Campaign Restructure and Optimization‍

• Created two ad sets targeting market researched audience and custom audience under a unified Sales Campaign Objective.
• Focused on purchase-based optimization, using real-time catalogue data to target high-intent users.
• Applied custom conversion tracking through GA4 and Meta to measure true purchase events.

Results‍

Within the first month post-integration and optimization:‍‍

• ‍Purchases 45
• ‍Purchase Conversion Value $9,759.03 in attributed revenue
• ‍ROAS (Return on Ad Spend) 782%

The new structure not only achieved profitable returns but also stabilized event data for long-term optimization and audience retargeting.

Key Takeaways‍

• A properly verified and connected Shopify domain drastically improves event attribution accuracy.
• Meta’s CAPI connection remains vital for accurate purchase reporting and optimization.
• Dynamic product ads perform best when all catalogue items are fully synced and approved.
• Simplifying ad set structure to focus on conversion optimization significantly improves ROAS.

Client Outcome

The Running Store NZ now runs fully synced dynamic ads powered by a verified Shopify–Meta connection. With a clean catalogue, approved tracking, and optimized campaign structure, the store enjoys consistent sales performance and clearer insight into ad-driven conversions.