Through data-driven adjustments and a strong creative refresh, we helped this brand generate over £43K in purchase revenue, representing a 17.1% increase within just 14 days. This demonstrates how thoughtful advice, strategy and execution can rapidly drive ecommerce growth—even in challenging post-peak seasons.
A strategic post-holiday rebound: How a wellness brand reignited revenue through targeted ad optimization and creative refresh.
Earthy Co, a UK-based wellness brand known for its topical magnesium products, needed to boost sales and re-engage their audience during a slow post-holiday period. Their flagship offerings—Earthy™ Magnesium Oil Spray and Earthy™ Recovery Balm—had loyal fans, but previous paid campaigns had plateaued, and engagement was slipping.
The goal was to generate higher purchase intent traffic and drive more revenue to their Shopify store without drastically increasing ad spend.
Branderah deployed a three-tiered performance strategy focused on audience, creative, and funnel improvements:
High-intent segments and lookalike audiences were targeted while excluding low-engagement users for efficiency.
New ad creatives featured UGC and short-form video content tailored for Instagram Reels and Stories, optimized for mobile engagement.
Improvements were made to page load speed and retargeting campaigns were triggered by specific checkout behaviors to bring back warm audiences.
In just 14 days, Earthy Co saw strong performance across all key metrics:
- +17.1% Purchase Revenue (£43,000 generated)
- +26.6% Active Users
- +25.8% New Users
- +28.1% Event Count (overall engagement)
The combination of refined targeting and revitalized creative led to higher quality traffic, improved cost per conversion, and a shorter path to purchase.
This rapid turnaround not only lifted sales during a typically slow season, but set Earthy Co up for continued success. The data-backed strategy proved that even in a post-peak period, performance can be reignited with the right balance of content and targeting.
Need to boost e-commerce performance in a slow season?
Let’s build something bold — info@branderah.com
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