By combining data-driven ads with intentional content and community management, Branderah helped Beiamed turn digital platforms into powerful acquisition and engagement tools.
From underbooked to in-demand: How a medspa transformed its visibility and appointment flow through digital strategy.
Beiamed Medspa, a luxury medical aesthetics clinic, came to Branderah with a clear goal: increase appointment bookings and boost visibility in a highly competitive space. Despite offering a premium experience and a full range of treatments, Beiamed struggled with inconsistent bookings, limited brand recognition, and underperforming paid campaigns.
There was also a lack of internal marketing support, meaning campaigns needed to be both hands-on and results-driven, with Branderah stepping in as the strategic marketing arm.
They also needed help creating a cohesive, engaging social media presence to support their paid advertising efforts and grow their brand organically.
We began with foundational setup and platform integration, ensuring tracking was in place across Meta, Google, and the clinic’s website.
From there, Branderah led a full-service marketing sprint that included:
High-converting copy, custom graphics, and UGC-style visuals designed to promote hero treatments and client testimonials.
Structured to focus on key services with a mix of awareness and lead generation campaigns. Budget was reallocated to best-performing treatments based on conversion and lead quality.
Targeting local and treatment-specific queries with call extensions and location-based optimization.
Clearer CTAs, simplified booking flow, and messaging aligned with campaign offers.
Content calendar, Instagram Reels, community engagement, and highlight organization to maintain brand presence between campaigns.
Beiamed saw a dramatic transformation in both traffic and client bookings:
Across both paid and organic efforts, we delivered measurable growth and exceeded all campaign goals:
• 4,145 messaging conversions (8x target)
• Cost per click at $0.58 (vs. $5 goal)
• ROAS of 578.81%
• Improved page engagement, with consistent growth in reach, story views, and post interactions
• Streamlined brand presence across Meta platforms
Beiamed also received increased client DMs, service inquiries, and story engagement, contributing to a more active and loyal local audience.
With a streamlined content strategy and consistent paid media execution, Beiamed successfully repositioned itself as a go-to aesthetics provider in its market. The clinic now enjoys a steady stream of monthly bookings, greater control over campaign performance, and long-term visibility built on both brand and results.
Branderah continues to support Beiamed with:
- Monthly ad strategy + campaign rollout
- Social media planning + design
- Creative production for Meta + Google campaigns
- Performance tracking + booking data analysis
Ready to combine strategy, content, and paid performance?
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