Think of content pillars as your GPS. They don’t just tell you where to go; they make sure you’re on the fastest and most strategic route to your destination
Creative content writer with a knack for storytelling that connects. Wielder of wit, turning “meh” into magic daily.
Ever spent hours creating the perfect blog post or video, only for it to get a few likes, a handful of comments, and then… crickets? It’s frustrating!
You poured in the research, the design, the edits, and then it just disappears into the feed, never to be seen again.
That’s where repurposing content comes in. Instead of letting one piece of work fade away, you give it multiple lives across different platforms. One blog becomes an Instagram carousel, a LinkedIn post, a short video, even a podcast episode.
At Branderah, we take it a step further with custom design templates that make repurposing faster, but first, let’s talk more about repurposing your content.
Content repurposing is taking one piece of content and turning it into different formats for different platforms. Think of it like cooking – you can take the same ingredients and make a soup, a stir-fry, or a casserole. Same core elements, different presentations.
Instead of creating 10 different pieces of content from scratch, you create one really good piece and adapt it into 10 different formats. Smart, right?!
COPE: Create Once, Publish Everywhere.
Industry guides affirm that repurposing transforms existing assets into high-impact tools: you save time and resources while expanding reach. For example, converting blog posts into reels, ebooks, or infographics not only drives efficiency but also boosts SEO and online visibility.
This sustainable strategy encourages crafting content in modular chunks that are easily adapted across channels—blogs, emails, infographics, podcasts, slides, and beyond. It ensures consistent messaging and design, making it easier to manage assets and deliver coherent brand experiences.
At Branderah, we leverage branded designs and templates for social posts, PDFs, or video assets, so repurposing becomes seamless. A blog post can feed an Instagram carousel, a newsletter, or tweets with minimal rework, elevating both speed and quality.
Here’s why it works:
- You save time – One content idea = multiple assets.
- You reach more people – Some audiences love blogs, others scroll Reels, others open emails.
- You boost SEO – Different formats can rank and get discovered in different ways.
- You stay consistent – Your core message is clear, no matter the platform.
Here’s the process we recommend to our clients:
1. Start with a strong piece of content - Identify blogs, videos, or guides that have proven engagement or evergreen value.
2. Pick the formats - Maybe it’s turning a blog into a reel, an infographic, and an email drip sequence.
3. Apply the right templates - Match the content to designs and templates so adaptation is quick.
4. Adjust for each platform - Shorter captions for Instagram, keyword-rich text for LinkedIn, engaging hooks for TikTok.
5. Publish and track performance - Observe the formats that drive the most reach and refine from there.
Let’s say we write a blog on “5 Social Media Myths That Are Holding Your Brand Back.”
From that one blog, we might:
- Pull the five points into a bold Instagram carousel.
- Animate key quotes into a TikTok/Instagram Reel.
- Expand one point into a short LinkedIn article.
- Turn the whole thing into a downloadable tip sheet in PDF.
Each piece looks and feels like “you” because we’ve used branded templates from start to finish. We love this approach because it removes the “what do I post next?” stress. One great piece of content can keep your calendar full for weeks without the burnout of constant creation. Every format is a chance to tell the story freshly.
We’ve just launched the Branderah Shop—your go-to place for ready-to-use design templates. These are the same high-quality templates we use in-house to repurpose content into carousels, reels, infographics, PDFs, and more. Now you can grab them, plug in your content, and start repurposing like a pro—without needing a full design team.
Reach out today — we’d love to hear from you! Let’s bring your vision to life.
