Now, picture your website as the digital version of your health.
Creative content writer with a knack for storytelling that connects. Wielder of wit, turning “meh” into magic daily.
Your Website needs a check-up, too.
Let’s be real; you wouldn’t go years without checking your blood pressure or visiting a doctor (we hope). Even if you feel fine, it’s the quiet issues: high cholesterol, low iron, or that weird twitch in your eye that cause long-term damage if not addressed.
Now, picture your website as the digital version of your health. Your website is no different. On the outside, it might look good. But under the covers? It could be suffering
A website audit is your business’s health check. It’s a chance to catch high bounce rates (digital cholesterol), sluggish load times (slow pulse), broken links (aching joints), and missing SEO (your site's social stamina). Just as you’d address health issues early, keeping your website in shape can impact your website traffic.
Conducting a website audit involves more than just random surface checks. It includes a detailed analysis of some important metrics like
- Speed & usability– Slow load speeds frustrate users.
- SEO gaps – Can your audience find you, or are you hiding from Google?
- Mobile-friendliness- Does your website load fast on phones?
- Content quality- Is your messaging clear?
- Security & tech- Is your site safe and tracking what matters?
At Branderah, we go beyond surface fixes. We audit your business website with brand strategy in mind.
Ever read our Digital Survival Guide for small businesses? We talked about the importance of clarity, brand vibe, and ROI-driven strategy, and that foundation applies equally to your website. We explained that a visual identity must work everywhere, including your site. If it's messy, it’s hurting your brand.
Keep this checklist handy (copy/paste into Notion, Google Sheets, or your favourite tool):
☐ Load time under 3 seconds (desktop + mobile)
☐ Compress images (WebP or optimized JPEG)
☐ Minify CSS/JS and enable caching
☐ Test on mobile data connection (3G/4G)
☐ Title tags are unique, under 60 characters
☐ Meta descriptions under 160 characters
☐ Header tags (H1, H2) used logically for structure
☐ Alt text on every image (descriptive & keyword-rich)
☐ URLs are clean, short, and SEO-friendly
☐ Mobile-responsive on different devices
☐ Readable fonts, clear CTAs, easy navigation
☐ Brand colors/layout match your visual identity
☐ Broken links and 404 pages tested and redirected
☐ Homepage communicates what you offer
☐ Brand voice is consistent (tone, terminology)
☐ Value propositions are visible above the fold
☐ Relevant internal links guide users (blog → service → contact)
☐ Tracking set up (Google Analytics, Meta Pixel)
☐ Clear conversion goals (form submits, clicks, downloads)
☐ Lead magnets or guides visible & accessible
☐ Contact forms are functional, easy to fill
☐ SSL certificate is installed and up to date
☐ Sitemap.xml submitted to Google Search Console
☐ Robots.txt file is configured properly
☐ No critical security issues (outdated plugins, hidden malware, etc.)
☐ Logo is crisp, high-quality, and placed consistently
☐ Visual identity (color palette, fonts) matches your social aesthetic
Some tools to help audit your business website;
- Google Search Console – For checking load time and mobile performance
- Ahrefs Website Audit – an advanced tool to find broken links, SEO issues, and site structure gaps
- Hotjar – See how real users interact with your pages (clicks, scrolls, rage exits)
You don’t have to figure it all out on your own; that’s where we come in. Branderah is ready to help audit your business website. We’ll look under the hood, align it with your goals, and make sure your website is working as hard as you are.
Send us a DM on Instagram @branderah if you want us to take a quick look at your site or book a free discovery call, and let’s talk strategy.
Reach out today — we’d love to hear from you! Let’s bring your vision to life.
